Hemlocks Landscaping is a successful full-service design, installation and maintenance landscape company in North Georgia.  Looking to enhance their image and increase market presence and penetration, the company contracted with Official Marketing Group for a high level market analysis.  The accompanying strategic marketing plan resulted in development and design of a new logo and brand identity, a new marketing look and feel to use consistently across all sales and promotional efforts, custom on-location photography, new internal document designs, proposals and contract templates, new color and black & white advertising designs, multiple targeted direct mail campaigns, a new brochure/pocket folder, complete overhaul of their external newsletter, which was so successful that distribution was expanded beyond their existing customer base and the most recent edition was sent out as part of a direct mail campaign to new, prospective customer households.

 

The company is currently reaping the benefits of their investment in a professional and sophisticated market presence and identity, which better reflects the standard of service, quality and professionalism of their staff.  Incoming calls have increased, as has their close rate on follow-up leads from direct mail campaigns and advertising efforts.  A comprehensive Web site re-design is currently underway, which will complete the transformation of their marketing and promotional image to existing and prospective clients.