The Official Shop delivers a robust and flexible eCommerce solution. We can build and implement an independent on-line store, with your own merchant account and SSL. We also offer the cost effective implementation of a fully functional, custom branded eCommerce solution for you on The Official Shop platform. Based on budget and preference, we have clients utilizing both programs. We can brand your on-line store to match your current Web interface, or it can function as a stand alone sales channel.

The Official Shop offers a complete turnkey solution, including procurement of inventory from competitively priced vendors, warehousing of merchandise, shipping and fulfillment:


We offer the following Web services:

  • Shopping carts and credit card acceptance
  • Development, design & build out of on-line store platforms
  • Unlimited links to sub-shops or external Web pages
  • On-line store can stand alone, or brand to match current Web presence
  • Maintenance and update of store, products and functionality
  • Photography, retouching and upload as needed
  • Implementation of promotions, marketing and rewards programs, and contests
  • Wide variety of items to source, produce and place in store inventory
  • Can also stock items that you purchase, or inventory to liquidate
  • Access to competitive pricing available only to direct distributors
  • Discount programs for employees, associates, partner companies, advertisers or sponsors
  • Graphic design services as needed to help promote and drive traffic to your on-line store, with eye catching links and html email blasts
  • Capture of address and email information from all customers for future promotions
  • Gift certificate functionality, for pre-paid purchase with expiration date
  • Turnkey solution includes warehousing of inventory, fulfillment and shipping

Our subsidiary company in the motorsports industry, Official Race Shop, has developed, designed, built and maintained Web sites and on-line store platforms for top NASCAR drivers and teams including Joe Gibbs Racing, Jeff Gordon, Brewco Motorsports and IROC (International Race of Champions).

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